COIN
COIN is a rising star of Columbia Records and in 2017 launched their first headlining summer tour HWYKIYNT. OTHER was approached to offer design and art direction services to continue to curate the band's progressive yet minimal aesthetic. Throughout the tour, OTHER provided social media support and marketing graphics including tour posters, merchandise, Instagram and Facebook graphics.
Photos of COIN by Zachary Gray
↑ Tour Graphics
We designed and photographed COIN's Summer 2017 Tour Poster, inspired by the band's love for surreal photography, design, and print. We repeated the tour name, HWYKIYNT to create a pattern and texture across the magazine. To accompany the tour poster, we developed a typographic treatment to announce city tour stops. The photography of these typographic paper sculptures created evocative type textures and forms.
↑ Photo Treatments
We created photo treatments and adjustments to assist with color correction on photos to match reference photography.
↑ Announcement Graphics
We developed a typographic treatment for copy announcements, such as new or special shows, sell outs, or added tickets.
↑ Hype Posts
Some of our social assignments involved creating promotional or hype posts, reflecting more of the band's style, culture, and aesthetic. We repurposed lyrics or song titles into graphics, interpreting the brand's character into artful visuals.
↑ Photo Documentation
We provided photography services to document COIN's album for social media and other usages.
↑ Merch
Three t-shirt designs were created for the Summer tour.
Photos of band members pulled from COIN's Instagram.
↑ Music Video Release Concept
We proposed concepts on how to announce the music video for "I don't wanna dance" on Instagram.
