Coin Look3


2017 | Campaign, Social Media, Art Direction


Campaign, Social Media, Art Direction

COIN is a rising star of Columbia Records and in 2017 launched their first headlining summer tour HWYKIYNT. OTHER was approached to offer design and art direction services to continue to curate the band's progressive yet minimal aesthetic. Throughout the tour, OTHER provided social media support and marketing graphics including tour posters, merchandise, Instagram and Facebook graphics.

Photos of COIN by Zachary Gray

Coin Tour Poster

↑ Tour Graphics

We designed and photographed COIN's Summer 2017 Tour Poster, inspired by the band's love for surreal photography, design, and print. We repeated the tour name, HWYKIYNT to create a pattern and texture across the magazine. To accompany the tour poster, we developed a typographic treatment to announce city tour stops. The photography of these typographic paper sculptures created evocative type textures and forms.

01 City Tour Knoxville
11 City Tour Gulf Shore
03 City Tour Athens
Coin North Carolina
6 19 Portland Opt4
Look 1 1A

↑ Photo Treatments

We created photo treatments and adjustments to assist with color correction on photos to match reference photography.

Look 1 3A
Look 1 2A
12 City Tour Dallas So

↑ Announcement Graphics

We developed a typographic treatment for copy announcements, such as new or special shows, sell outs, or added tickets.

Wsun97 X Black
Coin Idwd Spotify
09 Atlanta 1057F
Dont Cry
Screen Shot 2017 07 05 At 3 49 29 Pm
Coin Iwbhfb

↑ Hype Posts

Some of our social assignments involved creating promotional or hype posts, reflecting more of the band's style, culture, and aesthetic. We repurposed lyrics or song titles into graphics, interpreting the brand's character into artful visuals.

Screen Shot 2017 07 05 At 3 49 02 Pm
Coin Malibu
Arose Colored Dream3
Hwykiynt Album 0002 Album Front
Hwykiynt Album 0001 Album Back

↑ Photo Documentation

We provided photography services to document COIN's album for social media and other usages.

Hwykiynt Album 0000 Record
Hwykiynt Album 0004 Cd

↑ Merch

Three t-shirt designs were created for the Summer tour.

Photos of band members pulled from COIN's Instagram.

Dont Cry Front
Dont Cry Back
Hwykiynt Front
Hwykiynt Back
Music Video Idwd 01

↑ Music Video Release Concept

We proposed concepts on how to announce the music video for "I don't wanna dance" on Instagram. 

Music Video Idwd 07
Music Video Idwd 02
Music Video Idwd 03
Music Video Idwd 04
Coin Poster Soldout Horiz Option2 Rd2

OTHER is the studio practice of award-winning art director and multi-disciplinary graphic designer, Eileen Tjan. Based in Chicago, OTHER bridges international aesthetics to deliver progressive design and branding services.

OTHER Studio

Founded in 2014, OTHER Studio pushes the boundaries of design and art direction to bring creative solutions to brands. The studio's mission is to provide contemporary design thinking, progress design culture, and to cultivate a collaborative creative community through events focused on arts, culture, and education.