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Looney Labs Promo Videos

2015 | Video, Prop Design, Creative Direction

2015

Video, Prop Design, Creative Direction

Looney Labs is an innovative game company based in Maryland. We had the opportunity to showcase their fun and inventive brand in a series of promotional videos. In these pieces we developed concept, storyboards, art direction, as well as designed unique props and sets. All these elements combined creates a fun, cartoon-like aesthetic!

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Fluxx Dice ↑

OTHER was asked to create a promotional video for the release of a new product from Looney Labs. The concept of this video was to showcase vignettes failed experimentations during the creation of Fluxx Dice. The big reveal is the final perfect set of dice to accompany Fluxx.

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Adventure Time Fluxx ↑

OTHER was asked to create a promotional video for the release of Adventure Time Fluxx. The concept of this video was to create a playful environment to embody the spirit of Adventure Time and the Fluxx brand.

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OTHER is the studio practice of award-winning art director and multi-disciplinary graphic designer, Eileen Tjan. Based in Chicago, OTHER bridges international aesthetics to deliver progressive design and branding services.

OTHER Studio

Founded in 2014, OTHER Studio is situated in Chicago's Humboldt Park. The studio's mission is to provide contemporary design solutions, progress design culture, and to cultivate a collaborative creative community through events focused on arts, culture, and education.