Looney Labs
Looney Labs is the longstanding game development project of Andrew and Kristen Looney. The operation has existed in some form since the 80s — each expansion of the company's offerings over the years brought partial brand evolutions. Updating and broadening the tone of the brand was an exercise in consistency. We worked to modernize and redefine the existing brand, without losing the sense of history in the creative. Our rebrand balances Looney Labs' beginnings as a mom & pop operation with its broadening presence in nationwide chains like Target.
Collateral ↓
We chose a cartoon-like style and bright color scheme to embody the company's fun, light-hearted tone. The new visual system ties in and updates elements from past iterations of the brand.
Videos/Animations ↓
OTHER produced and animated video bumpers to introduce Looney Labs video content.
Looney Labs Tutorial Intro Video from OTHER on Vimeo.
Looney Tutorial Video from OTHER on Vimeo.
Game Box Designs ↓
OTHER continues the brand relationship by designing box art for popular Looney Labs titles.
Social Media Content ↓
OTHER created supportive social media content for Looney Labs for Instagram campaigns.
