![13467791 10205256018634874 328073542 O](http://other-studio.imgix.net/13467791_10205256018634874_328073542_o.jpg?mtime=20160913213835&w=1540&q=80)
Peekskill Brewery
Peekskill Brewery is an innovative brewpub on the Hudson River in Peekskill, New York. The owners built their popularity serving hand-crafted, locally sourced food and beer in a warm industrial setting. As they expanded the selection of beers brewed on the premises, they looked to us for a refresh on their packaging. 3D renderings by Chad Ashley.
![13839858 10205465904201882 1136116286 O](http://other-studio.imgix.net/13839858_10205465904201882_1136116286_o.jpg?mtime=20160913213835&w=2000&q=80)
![Higher Standard Edit](http://other-studio.imgix.net/HigherStandard_Edit.jpg?mtime=20170112004909&w=770&q=80)
![Peekskill Standard](http://other-studio.imgix.net/PeekskillStandard.jpg?mtime=20170104221448&w=770&q=80)
![Peekskill Amazeballs](http://other-studio.imgix.net/PeekskillAmazeballs.jpg?mtime=20170104221636&w=770&q=80)
![Nypa Edit](http://other-studio.imgix.net/NYPA_Edit.jpg?mtime=20170112004858&w=770&q=80)
![Wake Up Call](http://other-studio.imgix.net/WakeUpCall.jpg?mtime=20170404192133&w=1540&q=80)
![Paramount](http://other-studio.imgix.net/Paramount.jpg?mtime=20170404192240&w=1540&q=80)
Template Based Packaging ↓
We used the original packagings tone as a jumping off point to create cans with a more modern aesthetic. The redesign uses a template to create a consistent, recognizable look for the brand while allowing stylistic variation for each beer. It ties together packaging ranging from wild and intricate to minimal and quiet.
![13446185 10205255679666400 2087610839 O](http://other-studio.imgix.net/13446185_10205255679666400_2087610839_o.jpg?mtime=20160913213830&w=1540&q=80)
![Peekskill 7](http://other-studio.imgix.net/Peekskill_7.jpg?mtime=20160914154023&w=770&q=80)
![Peekskill 6](http://other-studio.imgix.net/Peekskill_6.jpg?mtime=20160914154022&w=770&q=80)
![Peekskill 4](http://other-studio.imgix.net/Peekskill_4.jpg?mtime=20160914154019&w=770&q=80)
![Peekskill 2](http://other-studio.imgix.net/Peekskill_2.jpg?mtime=20160914154017&w=770&q=80)
![Peekskill 1](http://other-studio.imgix.net/Peekskill_1.jpg?mtime=20160914154016&w=770&q=80)
![Peekskill 5](http://other-studio.imgix.net/Peekskill_5.jpg?mtime=20160914154021&w=770&q=80)