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Peekskill Brewery

2016 | Print, Packaging

2016

Print, Packaging

Peekskill Brewery is an innovative brewpub on the Hudson River in Peekskill, New York. The owners built their popularity serving hand-crafted, locally sourced food and beer in a warm industrial setting. As they expanded the selection of beers brewed on the premises, they looked to us for a refresh on their packaging. 3D renderings by Chad Ashley. 

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Higher Standard Edit
Peekskill Standard
Peekskill Amazeballs
Nypa Edit
Wake Up Call
Paramount

Template Based Packaging ↓

We used the original packagings tone as a jumping off point to create cans with a more modern aesthetic. The redesign uses a template to create a consistent, recognizable look for the brand while allowing stylistic variation for each beer. It ties together packaging ranging from wild and intricate to minimal and quiet.

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Peekskill 7
Peekskill 6
Peekskill 4
Peekskill 2
Peekskill 1
Peekskill 5

OTHER is the studio practice of award-winning art director and multi-disciplinary graphic designer, Eileen Tjan. Based in Chicago, OTHER bridges international aesthetics to deliver progressive design and branding services.

Eileen Tjan
Principal/CD

Abe Zieleniec
Designer

Brandon Murray
Designer

Kara Kittel
Studio Manager

Founded in 2014, OTHER Studio is situated in Chicago's Humboldt Park. The studio's mission is to provide contemporary design solutions, progress design culture, and to cultivate a collaborative creative community through events focused on arts, culture, and education.