Pyramid Arcade Cards

Pyramid Arcade

2016 | Branding, Print, Packaging

2016

Branding, Print, Packaging

We worked with Looney Labs to cohesively design Pyramid Arcade — a collection of small, thematic games. We created a visual system that was usable across multiple games within the 'arcade', giving each game a unique look and voice, but still consistently designed with the rest of the package. We used mock ups and rule guides from the client to synthesize a look and feel for the brand based around geometric iconography. We were challenged with making each game feel cohesive with the overall set while still maintaining their own unique tones. 

Pyramid Open Box
Pyramid Box Cover
Pyramid Logo 1
Pyramid Logo 2
Pyramid Thumb
Pyramid Petal
Pyramid Got

Individual Game Design ↓

Individual game logos were designed utilizing a geometric template. The result was a colorful array of aesthetically consistent yet uniquely identifiable patches.

Pyramid Game Logos
Pyramid Ac 1
Pyramid Ac 2
Pyramid Ac 3
Pyramid Guide Cover
Pyramid Guide 1
Pyramid Guide 4
Pyramid Petri
Pyramid Lunar
Pyramid Powerhouse

Custom Card Deck ↓

Many of the Pyramid Arcade games require a deck of cards to play. Instead of a standard deck, we designed custom cards and illustrations that feel equally cohesive with the Pyramid Arcade and Looney Labs branding.

Pyramid Zc 1
Pyramid Zc 5
Pyramid Zc 6
Pyramid Zc 4
Pyramid Zc 7
Pyramid Zc 8
Pyramid Zc 2
Pyramid Zc 3
Pyramid Vert
Pyramid Zark
Pyramid Ww5
Pyramid Poster

OTHER is the studio practice of award-winning art director and multi-disciplinary graphic designer, Eileen Tjan. Based in Chicago, OTHER bridges international aesthetics to deliver progressive design and branding services.

Eileen Tjan
Principal/CD

Abe Zieleniec
Designer

Brandon Murray
Designer

Kara Kittel
Studio Manager

Founded in 2014, OTHER Studio is situated in Chicago's Humboldt Park. The studio's mission is to provide contemporary design solutions, progress design culture, and to cultivate a collaborative creative community through events focused on arts, culture, and education.