Spectrum Boutique
Based in Detroit Michigan, Spectrum Boutique is a sex-positive toy store that has a no-nonsense approach to sexuality and sexual education. Led by the efforts of Zoe Ligon, Spectrum Boutique also supports and creates content on sex, health, and relationships. Our challenge was to create a brand that needed to be playful and inviting, professional but approachable. What we developed was an identity that sticks out in it's industry by promoting a personable, fun, and established personality.
Art Directed Photography ↓
We paired with local photographer and collaborator Matthew Avignone to create surreal promotional photography.
Social Media Content ↓
OTHER produced supportive social media content for Spectrum Boutique across platforms like Instagram and Facebook.
Custom Illustrations ↓
A custom single weight illustration style was developed for the brand. Depicting human figures, while distilling them down to their most basic geometric representations, allowed for an abstracted and open interpretation of people and gender.
